“For The A” Director’s Cut

Entering our 6th season collaborating with the Atlanta Braves we used a custom 3-sided mobile LED solution and a practical set driven by movers. The LED solution allowed us to deliver dynamic lighting on the players, emphasizing their energy and skill set all while capturing a significant amount of content within a short timeframe. Each background was created in collaboration with the Braves creative team with intention to represent the players, the fans (Braves Country!), and the entire organization.

On the LED set our director Jason Blanc chose to use an anamorphic lens to add a cinematic quality and character to final product. Additionally, on our practical set led by Vanessa Diaz, we shot at different frame rates giving us off-speed footage to emphasize certain moments and player actions. From concept to execution, we aimed to give viewers a holistic experience and accurately portray what it means to be a part of the Atlanta Braves.