BPD Advertising - HCA Health

Director: Daniel Mallek
Editor/VFX: Kevin DeLucia

Diamond View has had many great video production collaborations with BPD. They came to us with a campaign from HCA Health to promote the launch of a new hospital. The idea was to present this new hospital as a gift to the community. It was also important to highlight the many different types of healthcare workers and caretakers that make HCA Health so great.

We decided to create a continuous montage of healthcare workers walking through town, bringing a gift to a young family at a picnic table. As the gift travels through the community, it paints the world around it in HCA Health’s iconic blue colors. This fun, energetic video was a blast to bring to life, shot mostly on steadicam, and incorporated some great visual effects that our talented post production team executed flawlessly.