Publix

Director: Kevin O’Brien
Producer: Susan Mulvey
Editor/VFX: Cory Draper
Colorist: Alec Pieper

Authenticity and "moments between moments" were the key to this beautiful creative. Every detail, from casting, locations, wardrobe, and styling, was crucial to making this relationship feel real and true. The full-length commercial really shines, allowing time for the relationship to play out, there to be the setup and payoff of the emotional connection, and even a comical moment between characters when the fridge door is open. The colors and warmth found working with our Director of Photography, Miguel Corteo, really brought out the nostalgic quality of the video and paired nicely with the emotional connection of an incredible story, and the subtle nuance of amazing talent. This story strikes the chord of what makes Publix commercial spots the best in the business.