University of South Florida -
Be Bold

University of South Florida virtual production logo

USF approached us with a vision for an anthem video that would amplify the voices of both students and faculty—something bold, something unforgettable. Every element, from the editing and music to the ultra-wide interview look, was carefully crafted to capture the spirit of what it means to Be Bold. This isn't just a university video; it's a movement. Dive into their stories and see how USF is challenging the status quo.

  • Creative Video Agency: Diamond View
    Executive Producer: Susan Mulvey
    Producer: Victoria Pezzella
    Director: Vanessa Diaz
    DP: Alex Segovia
    Editor: Kayla Gremer
    Colorist: Alec Pieper
    + Additional video production crew

University of South Florida anthem video production project
University of South Florida anthem video production project
University of South Florida anthem video production project
University of South Florida anthem video production project
University of South Florida anthem video production project
University of South Florida anthem video production project

University of South Florida -
Every Champion

The University of South Florida anthem video - “Every Champion” - is a story of a young ambitious university making a positive impact in the world. This spot received an Emmy Award in 2016 and continues to receive engagement with more than one million impressions across digital, social, and broadcast.

This spot was one of the fastest turn around times we have experienced at Diamond View. The client, USF, came to us on a Friday and needed a video for a bid to be a part of the Big 12 for a meeting the following Friday. Our team of professional cinematographers and video editors are not one to shy away from this type of challenge. We strategized and went all in on as a team and delivered the final commercial by the rapid deadline. This video production reflects what can happen when a full team is bought into a project.

Fun fact, the basketball hoops were getting taken down the morning following our first location shoot day, so the basketball dunk scene was shot at 1AM in the USF basketball arena.

  • Creative Video Agency: Diamond View
    Director: Tim Moore
    Producer: Jeff McKown & Will Shanahan
    Editor/VFX: Nick Rua
    + Additional video production crew

University of South Florida video production client
University of South Florida video production client
University of South Florida video production client
University of South Florida video production client
University of South Florida video production client
University of South Florida video production client

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