University of South Florida

Director: Tim Moore
Producer: Jeff McKown & Will Shanahan
Editor/VFX: Nick Rua

The University of South Florida anthem video - “Every Champion” - is a story of a young ambitious university making a positive impact in the world. This spot received an Emmy Award in 2016 and continues to receive engagement with more than one million impressions across digital, social, and broadcast.

This spot was one of the fastest turn around times we have experienced at Diamond View. The client, USF, came to us on a Friday and needed a video for a bid to be a part of the Big 12 for a meeting the following Friday. Our team of professional cinematographers and video editors are not one to shy away from this type of challenge. We strategized and went all in on as a team and delivered the final commercial by the rapid deadline. This video production reflects what can happen when a full team is bought into a project.

Fun fact, the basketball hoops were getting taken down the morning following our first location shoot day, so the basketball dunk scene was shot at 1AM in the USF basketball arena.